Tesco responds (which proves at least they have more manners than PETA)........... "Thank you for contacting us. I was sorry learn that you are unhappy because we are already introducing some Easter goods into our stores. Like all other retailers, we introduce our Easter lines several months before the holiday period, in order to provide our customers with the chance to buy some of their requirements early. I am sure you will agree that all holidays are very expensive times of year and we like to give our customers the opportunity to spread the cost. Whilst I am sorry that you are unhappy, I do hope you will understand our reasons for this. However, I appreciate your letting us know your views Kind Regards David Traynor Customer Service Manager - Tesco" Well David, I tend to think that these 'holidays', or should that be holy days ? These marketing periods then are very expensive because in our consumer driven society we have turned these celebrations of the christian faith into orgies of present buying. Now I like receiving gifts, it's lovely, there's no denying it, but there are children growing up today who think that Christmas is a celebration of Santa Claus ! Don't buy Easter presents at vastly inflated prices, just get the family together for dinner, get some friends round. Give your children an empty cardboard box, a tennis ball, some string and two sticks, keeps 'em happy for hours, they don't need those £85 Nike trainers, they'll only jump in the mud in them anyway. Whilst I'm on a rant, kids with mobile phones. How did we, the phoneless generation, survive to adulthood ? We didn't get mugged or murdered because we didn't have personal comminication devices. How did we network ? We talked, and when we talked we said things like........... "Let's all meet at Chris's house 10am tomorow," then that's what we did. We didn't sit alone in our bedrooms chatting on the phone, we went and saw our friends and talked to them face to face, then we went and played on the railway lines, but that's another story.